The Basmati Baron
Karan A ChananaKaran A. Chanana, a global visionary who is changing the way we view basmati rice.
Chanana is the man behind Amira rice, the newest name on the supermarket shelf. The company brings the highest quality basmati rice to England and to two of the leading high-end Indian restaurants in London, Gymkhana and Trishna, who use only Amira rice. Amira are a food brand whose reputation looks set to sky rocket, based on taste alone.
Chanana’s family founded Amira almost a century ago and for the past twelve years he has stood at its helm as Chairman, leading the company from strength to strength and even onto the New York Stock Exchange. He has taken the company from a family-run operation into a professionally managed global business with offices in India, Malaysia, Singapore, United Arab Emirates, United Kingdom and the United States of America.
Put simply, Chanana’s a game changer in the rice industry and he promises to bring “the best rice to Britain”.
Originally featured in Mayfair Times magazine June 2014.